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Criticism of Tim Cook Mounts for Apple’s Controversial iPad Ad

Apple recently released a promotional video for their new iPad Pro, which has sparked a debate among viewers about the role of technology in the creative process. The ad shows various artistic tools such as paint cans, a piano, a trumpet, and books being crushed by a hydraulic press, only to be replaced by the ultrathin iPad Pro. While the ad is meant to showcase the iPad as a great tool for creatives, it has left many feeling uneasy about the future of creativity.

In a time where there is heightened anxiety about AI potentially replacing human creativity, the ad has sparked a debate about the role of technology in the creative process. Artists, photographers, musicians, and writers are already seeing AI mimic their work, posing a threat to their livelihoods. The public is also uneasy about the idea of soulless computer-generated music or visuals becoming more prominent.

The online reactions to the ad were not what Apple expected, as many people criticized the company for overlooking concerns about AI replacing human creativity. While the new iPad Pro boasts impressive features like an ultra-thin design, a powerful chip

By Samantha Jones

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