Instagram, the popular photo and video-sharing app, has recently introduced a new feature that enables users to cross-post content from their platform to Threads, Meta’s microblogging social network. This feature allows users to share text, video, links, and image content on Instagram simultaneously with Threads on both iOS and Android devices. Cross-posting involves sharing the same content on multiple social networks at the same time, which is already available on Facebook and Instagram where posts, images, reels, and stories can be shared on both platforms simultaneously.

Meta began testing the ability to share Facebook cross-posts in Threads back in February. Now, they have expanded this testing globally to include cross-posting from Instagram to Threads. Some users have reported participating in this test, which Meta has confirmed through statements made to The Crunch. The post settings menu on Instagram now includes a ‘Share in Threads’ option before publishing a post that can be activated similarly to sharing on Facebook. Additionally, Instagram allows users to enable automatic cross-posting with Threads from the advanced settings of the social network. Currently, cross-posting from Instagram to Threads is a testing feature available globally on both iOS and Android versions of the app.