Gabb is a hardware/software ecosystem that prioritizes child safety. The company offers smartphones, watches, and other devices with enhanced parental controls. These devices do not have browser or social media apps and are ad-free.

Two years ago, Gabb Music was launched in collaboration with Tuned Global’s catalog of music. The music is filtered by Gabb’s proprietary system to remove any inappropriate lyrical content such as profanity, sex, violence, drugs, and politics. Initially, Gabb Music was an add-on radio-only service. However, now Gabb Music + provides children with an on-demand service similar to other premium DSP services. Gabb’s team curates playlists with kid-friendly themes for Gabb Music + users.

Gabb operates on a subscription bundle basis. The premium “Advanced” bundle includes Gabb Music + and starts at $34.99 per month. Both Gabb Music and Music + are available as add-ons to the cheapest “Starter” bundle.