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Yahoo acquires Artifact technology, plans to integrate it into Yahoo News

Yahoo has acquired Artifact, a personalized news app developed by the founders of Instagram, Kevin Systrom and Mike Krieger. The app uses AI technology to generate text and articles based on user activity, similar to TikTok. Initially, the founders had announced the closure of the app due to market opportunities but have now decided to keep it running with the help of Yahoo.

As a result of this acquisition, Artifact will no longer operate independently, and its personalization technology will be integrated into Yahoo services like Yahoo News. Users can expect to see a more personalized experience when using Yahoo services in the coming months. This acquisition demonstrates a growing trend of incorporating AI and personalization technology into various platforms to enhance user experience and engagement.

By Samantha Jones

As a dedicated content writer at, I bring a unique blend of creativity and precision to my work. With a passion for storytelling and a keen eye for detail, I strive to craft engaging and informative articles that captivate our readers. From breaking news to thought-provoking features, I am committed to delivering content that resonates with our audience and keeps them coming back for more. Join me on this exciting journey as we explore the ever-evolving world of news and information together.

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