Valentine’s Day is fast approaching, and according to Stephanie Latimer, the owner of a floral shop in Grinnell, some customers are scaling back their purchases this year. Instead of buying large bouquets of red roses, they are opting for smaller and more compact options. Latimer believes that this trend is due to changes in the economy and people trying to save a little money.
The National Alliance of Florists Association confirms this trend, with many people across the US choosing smaller flower arrangements over traditional Valentine’s Day displays. Despite this shift in consumer behavior, business at the floral shop will still hit its peak today and tomorrow. Latimer says that she has seen an increase in orders coming from her shoppable website as people shift their focus from football season to getting a Valentine’s Day gift.
Latimer notes that while some customers are cutting back on their spending, others are still making significant purchases. For those who want to impress their loved ones with a thoughtful gift, she recommends adding on accessories such as balloons or other decorations to enhance their bouquet’s appeal. Overall, Latimer says that it’s important for florists to adapt to changing consumer preferences and offer a variety of options that cater to different budgets and tastes.