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The booming industry of fashion totes: Exploring its widespread popularity

The demand for larger, utilitarian-style leather tote bags has skyrocketed by 300% in the last month, according to Net-a-Porter market director Libby Page. This shift represents a growing trend towards more practical and durable bags that can hold everything.

Data Bridge Market Research predicts that the tote bag market will be worth $3.6 billion by 2030, with affordable options like the $40 LL Bean also gaining popularity. This raises questions about whether high-ticket luxury totes will maintain their appeal in the face of increased competition from more budget-friendly alternatives.

Fflur Roberts, head of luxury goods at Euromonitor International, believes that luxury totes serve a practical purpose and are also seen as aspirational products. This makes them appealing for those with hybrid lifestyles who need a versatile bag that can handle anything.

Gabriel Rylka, founder of Break Archive, a luxury fashion resale platform, has also noticed an increase in demand for larger tote bags. He emphasizes the desire for practicality and utility over micro-trends seen on social media. Many individuals are seeking a bag that can hold their entire life and be used every day for work or play.

By Editor

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