It’s been a month since I last checked in with you, and things have taken a turn for the worse. The decline in TV viewership that I mentioned before has also affected “The Daily Show,” and it’s not just an issue for this particular show. Linear TV as a whole is struggling to maintain its audience.
These days, many people are cutting cable and opting for streaming services such as Netflix or social media platforms like YouTube and TikTok. And those who still watch TV are an aging and shrinking group, as indicated by data from Nielsen. In 2015, “The Daily Show” attracted 103 million people a night, but now that number has decreased to 57 million. Moreover, the median age of TV viewers has jumped from 51 to 62.
Nielsen’s data also shows a decline in average viewership across both prime-time TV and late-night TV since 2015, particularly among the youngest adult viewers. The median age of TV’s remaining viewers has continued to rise as well.
It’s no surprise that these trends are taking place, but it’s still striking to see the data laid out so plainly. With so many people turning away from traditional TV viewing options, it remains to be seen how Stewart and his fans will fare against this backdrop.