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Spotify trials video-based courses as part of new content format

Spotify is testing a new content option with UK users that provides video-based courses on various topics, such as music creation, business, and healthy living. The platform currently offers access to music, podcasts, and audiobooks, with new subscription options like audiobooks in the United States.

The new feature includes video-based courses from educational technology companies like BBC Maestro, PLAYvirtuoso, Skillshare, and Thinkific. These courses cover topics in music, creativity, business, and health. Users can access two free lessons per course during the test period, with the option to purchase full access to all lessons on the platform’s website.

Courses will be available in the Home and Browse tabs where users can explore different categories and purchase courses for full access on both desktop and mobile devices. Spotify aims to offer educational creators a new audience for their video content by partnering with these companies. They have highlighted the popular consumption of podcasts with educational topics among Spotify Premium subscribers as an inspiration for this expansion of content options.

Overall, this test aims to provide users with a new educational experience on Spotify through video-based courses. This expansion of content options allows users to explore different topics and enhance their skills in a convenient and accessible way. By partnering with educational technology companies, Spotify is working to offer a diverse range of content to its users while adding value to its platform’s offerings.

By Samantha Jones

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