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Iowa-LSU game attracts record-breaking betting interest in women’s sports

The surge in betting on women’s sports is happening at a time when women’s sports are gaining significant traction, attracting larger audiences and generating more interest. This growing interest in women’s sports is translating into increased activity in sportsbooks, with record-breaking betting numbers. Despite the surging interest in women’s sports betting, only 26% of bettors are women, according to the American Gaming Association. Sportsbooks are recognizing the enormous opportunity presented by tapping into the growing female fanbase.

A recent LSU-Iowa game featuring star players Caitlin Clark and Angel Reese, alongside renowned coach Kim Mulkey, emerged as the top betting event on Monday, surpassing popular professional sports leagues like the NBA, MLB, and NHL. The matchup between the University of Connecticut and the University of Southern California was another highly anticipated game, with star player Paige Bueckers putting up an impressive performance. This game ranked as the third-highest betting event of the day for sportsbooks. Both FanDuel and DraftKings reported significant interest in women’s basketball games, with DraftKings mentioning that the games even rivaled the handle of NFL games from the previous season.

As we approach the Final Four tournament in women’s college basketball, it is clear that this new frontier for sportsbooks and fans alike is just getting started. With more opportunities for engagement and excitement around women’s sports betting, it is likely that we will see this trend continue well into the future.

By Samantha Jones

As a dedicated content writer at, I bring a unique blend of creativity and precision to my work. With a passion for storytelling and a keen eye for detail, I strive to craft engaging and informative articles that captivate our readers. From breaking news to thought-provoking features, I am committed to delivering content that resonates with our audience and keeps them coming back for more. Join me on this exciting journey as we explore the ever-evolving world of news and information together.

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