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Amazon Fresh May Be Moving Away from Just Walk Out Technology

Amazon Fresh is revamping its grocery strategy with the introduction of smart Dash Carts, which will replace Just Walk Out technology in many of its stores. The retailer has been working tirelessly to improve its Fresh business and create a top-tier grocery shopping experience.

In August, Amazon unveiled redesigned Fresh stores in Schaumburg and Oak Lawn, Ill., as part of its efforts to enhance the shopping experience. Amazon CEO Andy Jassy acknowledged that the company’s venture into food retailing has faced challenges due to external circumstances, but expressed optimism about the improvements being made to the Amazon Fresh operation. He mentioned ongoing experiments with selection, checkout formats, assortment, and price points, highlighting several promising outcomes.

Tony Hoggett, Amazon SVP of grocery stores, revealed that the new batch of Fresh stores will not use Just Walk Out technology. Existing Amazon Fresh locations will also be updated to “version two” stores without the technology. Instead, the retailer will implement Dash Carts – smart shopping carts equipped with scanners and screens, allowing shoppers to check out as they shop. Dash Carts enhance the shopping experience by facilitating easier navigation, discovering new items, and finding the best deals.

Reports suggest that Amazon will continue to utilize Just Walk Out technology in a limited number of Fresh stores in the U.K. and some Amazon Go stores. The company is a major player in the food retail industry and ranked No. 2 on The PG 100, Progressive Grocer’s 2023 list of top food and consumables retailers in North America. Austin-based Whole Foods was named one of PG’s Retailers of the Century alongside Amazon for their innovative approach to grocery shopping.

By Samantha Jones

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