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Sally Beauty Introduces ‘Rooted In Science’ Series in Celebration of Black History Month

Sally Beauty, a leading destination for high-quality hair color and care, has partnered with The Black Hair Experience, an organization dedicated to celebrating Black hair and culture, to launch the first “Rooted in Success” event series. Through this collaboration, Sally Beauty aims to showcase founder-led stories from both emerging and established Black beauty leaders while fostering connections within the textured hair community.

The events will kick off on Saturday, February 24 in Atlanta and Saturday, March 16 in Washington DC as two pop-up events. These pop-ups will bring together students from Historically Black Colleges and Universities (HBCUs), entrepreneurs, Black- and female-founded beauty brands, and consumers. The timing of Rooted in Success is significant as it coincides with both Black History Month and Women’s History Months.

Sally Beauty currently carries an extensive assortment of over 100 textured hair brands – over 50 of which are Black-owned or founded. This includes national brands like SheaMoisture, Kaleidoscope, Mielle Organics, TPH by Taraji among others. Additionally, six emerging Black-founded brands from Sally Beauty’s small business focused Cultivate Accelerator Program are also featured on their shelves.

As part of this partnership between Sally Beauty and The Black Hair Experience, active HBCU-enrolled students across the US will receive a 10% discount both in-store and online at Sally Beauty this spring. This is just one way that Sally Beauty is committed to building an ecosystem that fosters connections within the textured hair community while providing opportunities for influential industry leaders to engage with consumers and young entrepreneurs alike.

By Editor

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