The Pure South Handpicked 55 Day Aged Beef from Alliance Group’s Pukeuri plant in Oamaru has recently made a significant impression on the global stage. This beef won both the best grass-fed steak and the best ribeye steak at the World Steak Challenge in London last week.

The beef is aged in a vacuum bag for up to 55 days, resulting in a product that stands out among its competitors. Shane Kingston, general manager of sales and marketing at Alliance Group, emphasized that these awards are a testament to the hard work and dedication of the farmers who consistently produce the best grass-fed red meat in the world.

The ribeye steak, specifically, has caught the attention of many with its exceptional qualities. Priced at around $25 for 500g, it offers unprecedented levels of tenderness, along with a robust, zesty, buttery, and creamy flavor profile that provides a deeply satisfying savory experience. These awards serve as a reminder of the high quality of the Pure South Handpicked 55 Day Aged Beef and the skill and care that goes into producing it.