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Celebrating one year of YouTube Shorts in Peru: How has the short format been received?

A year ago, YouTube launched revenue sharing on Shorts in Peru, a new way for content creators to monetize their content through the YouTube Partner Program (YPP). Since then, over 3 million creators have joined the program globally and more than 25% of YPP channels now earn revenue through the Shorts revenue stream.

YouTube created the YPP more than a decade ago and has since paid $70 billion to creators, artists and media companies over the past three years. With an average of over 70 billion daily views on Shorts and new avenues to make money, the number of channels uploading Shorts has grown 50% year over year.

According to Amjad Hanif, Vice President of Creator Product at YouTube, “A year later, we’re starting to see creators’ passion pay off through revenue sharing on Shorts.” He added that YouTube believes that a rising tide lifts all boats and that their unique business model is based on the premise that they only succeed when their creators succeed. This dedication to their community has fueled their leadership in the creator economy for the past 16 years and will continue into this new era of creativity through Shorts.

Patricia Muratori, Director of Strategic Alliances for Latin America at YouTube, also commented on the success of Shorts in Latin America saying “Without a doubt, the addition of Shorts to the platform’s revenue distribution has been a great step for the community. In Latin America we have seen many examples of growth in various content creators thanks to this format”.

Some examples of successful creators using YouTube Shorts include The Sheep Farm with 17.7 million subscribers, Susy Mouriz with 21.7 million subscribers, and Gonzok with 9.8 million subscribers who have leveraged Shorts to grow their channels and connect with audiences in new and engaging ways.

By Samantha Jones

As a dedicated content writer at newsaca.com, I bring a unique blend of creativity and precision to my work. With a passion for storytelling and a keen eye for detail, I strive to craft engaging and informative articles that captivate our readers. From breaking news to thought-provoking features, I am committed to delivering content that resonates with our audience and keeps them coming back for more. Join me on this exciting journey as we explore the ever-evolving world of news and information together.

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