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MotivHealth joins forces with AZOVA to offer doula support services for its members

AZOVA, a telehealth company based in Utah, has recently partnered with MotivHealth, a health insurance company, to offer Birth Doula Support Memberships to its members. AZOVA is a digital health platform that provides a comprehensive range of services including primary care, pediatrics, behavioral health, women’s health, dermatology, men’s health, vaccinations and testing services. Through this partnership, AZOVA will connect MotivHealth’s patients with doulas as part of their membership.

Dr. Cheryl Lee Eberting, CEO and founder of AZOVA Health expressed excitement about the collaboration with MotivHealth. She stated that the goal is to empower women throughout their birthing journey by leveraging technology to connect mothers with expert doulas. This partnership reflects a growing trend in using technology to enhance maternity care and support for women.

Studies have shown that doula support can help mitigate health disparities and lead to positive delivery outcomes such as reduced premature deliveries, cesarean sections and shorter labor lengths. Doula support has also been associated with improved breastfeeding success particularly in low-income women. This highlights the importance of providing women with additional support and resources during the prenatal period, birth and postpartum periods.

AZOVA is not the only tech-enabled company focusing on maternal health initiatives. FarmboxRx launched a Maternal Health Program aimed at providing food and nutrition education to at-risk pregnant women during and after pregnancy. Mae Health is another digital health platform specifically tailored for Black expectant mothers that offers pregnancy and postpartum support. These initiatives demonstrate a growing recognition of the importance of maternal health and the need for innovative solutions to support women during childbirth process.

By Samantha Jones

As a dedicated content writer at, I bring a unique blend of creativity and precision to my work. With a passion for storytelling and a keen eye for detail, I strive to craft engaging and informative articles that captivate our readers. From breaking news to thought-provoking features, I am committed to delivering content that resonates with our audience and keeps them coming back for more. Join me on this exciting journey as we explore the ever-evolving world of news and information together.

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