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AI takes center stage in Samsung’s new Bespoke appliance lineup for enhanced efficiency

Samsung Electronics has just unveiled its new Bespoke 2024 appliance line, featuring innovative technology that goes beyond common tasks. The company showcased the new range at its Welcome to BESPOKE AI event in Paris, alongside launches in Seoul and New York.

Samsung’s Vice President Jong-Hee (JH) Han explained that the Bespoke appliances are designed to excel in common tasks with the integration of AI technology and connectivity. The new range includes AI Home LCD screens in devices like refrigerators, induction cooktops, and washing machines, turning them into entertainment platforms with control center capabilities.

Samsung has introduced new features such as 3D Map View and Mobile Smart Connect to simplify the management of home devices and provide alerts and control menus on users’ smartphones. The company also highlighted products like the Bespoke French Door refrigerator, induction hobs, vacuum cleaners, and ovens with AI capabilities, including AI Vision Inside and AI Floor Detect technologies.

In addition to showcasing new products, Samsung announced plans to incorporate generative AI into its appliances, allowing for personalized user interactions and over 100 interconnected experiences with Samsung products. The company emphasized its commitment to energy efficiency, software updates for existing appliances, and cybersecurity measures like Samsung Knox.

Samsung also introduced initiatives like Samsung Rewards for energy-saving incentives and emphasized safety and IoT security for the Bespoke 2024 appliances. The company’s goal is to usher in a new era of appliances with cutting-edge technology and connectivity while caring for the environment and promoting sustainability through innovation.

By Samantha Jones

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