The NFL has announced that it will continue advertising on social media platform X, despite concerns over content moderation and the recent instance of a harmful anti-Semitic message being allowed. NFL Chief Media and Business Officer Brian Rolapp stated that the league’s fans are present on the platform, making it an important advertising space for them.

However, this decision has sparked debate about reasonable limits on content that can be posted on the platform. Critics have accused the platform of allowing harmful viewpoints under the guise of free speech, leading to widespread concern about its impact on users and advertisers alike.

The NFL is considering whether to support X financially and indirectly endorse its approach by purchasing ads there. So far, they have stood firm in their support of the platform, but as concerns grow and criticism mounts, it remains to be seen how long they will continue to advertise there.