Rebecca Kitchens, President of TechTarget, announced a partnership with B2B software review website G2. The goal of the partnership is to provide contextually relevant content experiences to audiences by combining TechTarget’s independent editorial and G2’s user-generated insights.
As part of the new partnership, the companies will release G2 TechBlend, a new content solution that blends TechTarget’s contextually relevant editorial content with the insights, news and trend analysis from G2. The companies will also introduce new site features to the TechTarget website, such as more than 2.4M peer reviews from the G2 marketplace.
Today’s B2B tech buyers are progressing further through the buying cycle than ever before speaking to a vendor. Throughout this journey, they look to trusted online sources to educate themselves on the specific solutions that will help their organizations address the challenges they face. By partnering with G2, TechTarget can offer robust content experiences and different but complementary traffic sources. When combined, they add tremendous value to self-service buyers at the exact point of their research – no matter what buying stage they’re in. Exposing our content to each other’s audiences allows us to bring insights that significantly better serve the needs of B2B tech buyers. This partnership follows TechTarget’s acquisition of Informa Tech’s digital businesses which helped create a global platform in B2B data and market access.