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Midco Sports shifts focus to streaming, lays off TV personalities – InForum

In recent news, Midco Sports, the media entity responsible for televising University of North Dakota, South Dakota State, and University of South Dakota athletics, has undergone some major changes. Several employees, including well-known TV personalities Brian Shawn, David Brown, Jody Norstedt and others were informed of their layoffs on Tuesday due to budget cuts.

Midco Sports has announced plans to enhance streamed content on Midco Sports Plus and university partnership content on its linear channels Midco Sports and Midco Sports Two. As a result of these changes, high school sports and some original programming will no longer be produced by Midco Sports or broadcast on their linear channels. This led to the unfortunate decision to reduce the number of full-time team members on the Midco Sports team. However, Pearson Meyer mentioned that the employees who were laid off could potentially work in a freelance capacity.

Notable TV personalities like Bill Chaves have expressed confidence in the ongoing partnerships with universities despite some layoffs. Brian Shawn was known as the play-by-play voice for North Dakota State football before transitioning to UND while Jody Norstedt focused on high school athletics in North Dakota. Despite these changes at Midco Sports, it remains committed to televising UND football, hockey, men’s and women’s basketball games, SDSU and USD football games as well as Augustana hockey contracts.

In addition to these changes at Midco Sports, it has also televised the quarterfinals and semifinals of the Summit League men’s and women’s basketball tournaments over the years. While some employees were let go, others like Jay Elsen and Taylor Budge were retained in their respective locations. Overall, these changes reflect a shift in focus towards streaming content and university partnerships at Midco Sports.

By Samantha Jones

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