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Meta to Compensate Creators for High-Quality Threads and Posts

Meta, formerly known as Facebook, is currently testing a program to offer cash bonuses to creators who produce engaging content for their Twitter-like app, Threads. The program is invite-only and eligible creators can earn money based on post performance or the number of posts shared on the app. Posts with less than 2,500 eligible views are not eligible for payouts.

This initiative by Meta is a clear indication that the company is making significant efforts to elevate its text-based app and attract and maintain users amidst competition from platforms like Elon Musk’s X, as well as emerging platforms like Bluesky and Mastodon. X, previously known as Twitter, has also been testing an engagement-based payment program for creators. Despite being recently released in July, Threads has already gained popularity and currently holds the top spot in the Apple App Store rankings while X is positioned at number 26.

Throughout the past nine months, Threads has experienced steady growth and welcomed over 130 million monthly active users as of February. Meta CEO Mark Zuckerberg expressed his optimism regarding the app’s future growth and improvements during the company’s Q4 earnings call. He emphasized the potential of a discussion-oriented platform like Threads to rival the popularity of mainstream social apps. In addition to the Threads initiative, Meta is also testing a “Spring Bonus” program for Instagram where creators will be compensated for engagement on reels, photo carousels, and single-image posts.

These initiatives by Meta underscore the company’s commitment to supporting creators and fostering their success across various platforms like Threads and Instagram. By incentivizing creators to post on these apps, Meta hopes to attract and retain users amidst fierce competition in the social media space.

By Samantha Jones

As a dedicated content writer at, I bring a unique blend of creativity and precision to my work. With a passion for storytelling and a keen eye for detail, I strive to craft engaging and informative articles that captivate our readers. From breaking news to thought-provoking features, I am committed to delivering content that resonates with our audience and keeps them coming back for more. Join me on this exciting journey as we explore the ever-evolving world of news and information together.

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