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The Power of Influence: Exploring the Art and Science of MKTG 0003

The course MKTG 0003: The Art and Science of Influence delves into the ways persuasion plays a role in our daily lives. From governments to individuals, everyone engages in persuasive efforts, making it essential to understand the techniques of influence. This course provides a comprehensive overview of contemporary theories and methods to present ideas in a persuasive manner.

The Wharton Pre-baccalaureate Program offers exceptional high school juniors and seniors the chance to enroll in Wharton online courses with academic intensity. Participants learn from Wharton instructors, earn a Wharton transcript, and gain college credit for each completed course. With six sessions to choose from, students have the flexibility and resources to explore the full range of Wharton’s business education curriculum and succeed with built-in academic support.

Starting with negotiation basics, the course delves into the relationship between attitudes and behaviors, examining cognitive and emotional biases. Students will gain a toolbox of science-based persuasion techniques, learning practical tactics in data visualization, numerical communication, and persuasive writing. “The Art and Science of Influence” goes beyond a typical course to explore the mechanisms shaping our choices, beliefs, and actions in a world full of persuasive forces.

By the end of the course, students will be able to understand theories of persuasion, create persuasive messages based on research and theory, explain why persuasion techniques work using relevant research and theory, and incorporate class materials into a knowledgeable persuasive campaign.

By Samantha Jones

As a dedicated content writer at, I bring a unique blend of creativity and precision to my work. With a passion for storytelling and a keen eye for detail, I strive to craft engaging and informative articles that captivate our readers. From breaking news to thought-provoking features, I am committed to delivering content that resonates with our audience and keeps them coming back for more. Join me on this exciting journey as we explore the ever-evolving world of news and information together.

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