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Millions of browsing data collected in Chrome’s incognito mode to be deleted by Google

In January of this year, Google updated the disclaimer for its Incognito mode in Chrome. This update came after a class action lawsuit was filed against the company in 2020 by Google Chrome users who claimed that the private browsing mode did not provide the level of privacy they expected. They reported that user activity is still tracked even when incognito mode is activated, with the collection of device data and IP addresses.

In December of last year, Google reached an agreement with the complainants and updated the disclaimer to clarify that websites visited in incognito mode can collect data and track online activity. The Wall Street Journal reports that as part of this agreement, Google will now delete “billions” of improperly collected browsing data in incognito mode. Additionally, Google has committed to blocking third-party cookies by default in its browser for the next five years.

These updates and agreements aim to address concerns raised by users regarding the privacy and confidentiality of their browsing data while using Chrome’s Incognito mode. Google’s actions demonstrate a commitment to transparency and data protection for its users moving forward.

By Samantha Jones

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