In a move to support small businesses, Google has recently introduced a new filter on its shopping search results that allows users to view products offered exclusively by small businesses. The filter was made possible by businesses marking themselves as small enterprises in their Google Business Profile or Merchant Center account, which was rolled out earlier this month.

The feature is now officially available for searchers to use and can be accessed by conducting shopping-related searches. Users can tap on the small business filter to view products from small businesses only. Google has provided a screenshot of what the filter looks like.

According to Google, 84% of people consider it important to support small businesses through their purchases. The company aims to make it easier for U.S. shoppers to discover and purchase from small businesses with this new feature.

Small businesses may benefit from adding the small business attribute to their profile as it will help them stand out to users who want to support small businesses through their purchases. By doing so, they may have a better chance of being discovered by users over larger retailers.

Overall, this new filter is an excellent way for Google to support and promote small businesses while also making it easier for consumers to find and purchase products from these enterprises.