Pure South’s steak has been recognized for its quality at the World Steak Challenge in London. The Handpicked 55 Day Aged Beef from Alliance Group’s Pukeuri plant in Oamaru won titles for best grass-fed steak and best ribeye steak. This beef was one of six winners in the global contest, highlighting the high standard of quality.

Shane Kingston, general manager sales and marketing at Alliance Group, expressed gratitude to the farmers for their hard work and dedication. He emphasized that these awards validated their efforts to produce the best grass-fed red meat in the world. The ribeye steak, priced around $25 for 500g, was noted for its unprecedented tenderness and unique flavor profile, making it deeply satisfying to taste and texture.

The recognition of Pure South’s award-winning steak underscores the exceptional quality of the product. Winning two categories at the World Steak Challenge speaks to the high standards and dedication of farmers and producers at Alliance Group. The ribeye steak stands out with its distinctive characteristics and makes it a top choice for meat enthusiasts looking for a flavorful option. The quality and taste of Pure South’s beef make it a standout option for consumers seeking premium grass-fed steaks.