The evolution of distribution as a critical component for business success is a testament to its ongoing adaptability. Despite the misconception that it is an outdated part of the legacy channel, distributors are not just surviving but thriving and evolving. This was a focal point at the Global Technology Distribution Council’s (GTDC) Summit in Oceanside, California.
Channelnomics unveiled compelling new research at the Summit, highlighting the crucial role of distribution. The survey results showed that vendors and partners expressed high levels of satisfaction with their distribution partnerships. This satisfaction stems from the substantial benefits they receive from distributors, who are instrumental in helping achieve strategic goals.
Distributors have been investing in new skills and resources to meet the changing demands and expectations of the channel community. They understand the importance of staying ahead of the curve and are committed to meeting these demands proactively. The research findings align with these proactive steps taken by distributors to transform into critical components for business success.
The significance of these findings was further discussed in the podcast “In the Margins.” Hosts Larry Walsh and Amy Henderson delved into key takeaways from this year’s Summit, which brought together top distributors and vendor executives. The Summit marked a pivotal moment in underscoring the dynamic nature of the distribution sector.
In conclusion, distribution is not just an outdated part of the legacy channel; it has evolved into a critical component for business success. Vendors and partners now recognize distributors as vital partners in navigating market complexities, seeing them as instrumental in achieving strategic goals.