On Friday, November 24th, dm Hrvatska will celebrate Giving Friday for the sixth year in a row. During this event, they will donate five percent of the daily turnover achieved in 178 stores and in the dm online shop to centers for children and youth without adequate parental care in Osijek and Lipik.
Last year’s edition of Giving Friday raised over €56,688 from more than 90,000 dm customers, which was used to support these centers. This year’s donation is intended for children and youth without parents or adequate parental care who are cared for by the Maestral Community Service Center in Split and the Ruza Petrović Community Service Center from Pula.
The head of procurement and marketing department of dm for the Adria region and the head of sales region in Croatia, Gordana Picek, stated that Giving Friday has always held a special meaning for them at dm and that they are grateful to their customers who have supported them so far. With this same goal in mind, they are inviting citizens to make purchases in dm stores and online on Friday, November 24th to contribute to the amount of the donation that will help these centers provide better housing, development opportunities and wellbeing for children and young people.
Jelena Burazin, director of Maestral Community Services Center said that their center currently cares for over 250 children across ten locations. Every donation is important to them as it enables them to provide better services such as renovating apartments owned by the center, completing a playground reconstruction project and providing socialization rooms where volunteers can connect with users. Ruza Petrović community service center from Pula is also expanding its accommodation services by building new apartments in Rovinjsko Selo area and part of the donated funds will be directed towards equipping these apartments as well as purchasing new furniture for Children’s Home building in Pula.