A recent study has revealed that despite the availability of digital networking interfaces and IT systems to make data accessible, only 25 percent of domestic companies in Austria have implemented digitalization in their business models. This is a decline from the digitalization boom of 2020 and 2021, with only three percent of companies surveyed considered “digital champions.” Large companies are benefiting from the use of digital technologies, but external automation solutions for customers are not being widely implemented.

On the other hand, almost 80 percent of companies have incorporated sustainability into their top management level, with a significant number investing in renewable energies and sustainable building concepts. A combination of sustainability and digitalization is seen as having great potential, as the current study suggests that the full potential of digital tools to achieve sustainability goals has not yet been recognized and utilized.

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