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Desiree Toto named Chief Product and Technology Officer at Ansira

Ansira Partners, Inc. is a global marketing services and solutions company that offers proprietary channel, website, and advertising technology. Today, the company announced that Desiree Toto has joined its executive leadership team as Chief Product and Technology Officer. Toto will report directly to CEO Paul Tibbitt and be responsible for overseeing product, engineering, and enterprise information technology within the organization.

Tibbitt expressed his confidence in Toto’s appointment by highlighting her impressive track record of leadership and expertise in her previous roles. He believes that her contributions will further enhance Ansira’s product-based culture and strengthen its platform for ecosystem marketing.

Desiree Toto most recently served as Senior Vice President of Product & Operations at CJ, where she led a global team focused on delivering and implementing innovative products and solutions. She also oversaw technical operations to improve efficiency and productivity within the organization. Under her leadership, CJ successfully transitioned to a product-led culture, laying the foundation for modernizing its platform. Prior to her role at CJ, she held leadership positions within the client development department. Toto holds a bachelor’s degree in marketing and studio arts from Clark University.

Toto expressed her excitement about joining Ansira’s executive leadership team and contributing her unique perspectives and experience to help innovate and refine the company’s proprietary technology. She is looking forward to leading the product team to achieve even greater success for both Ansira and its clients. Ansira is financially backed by Truelink Capital, a middle-market private equity firm based in Los Angeles.

By Samantha Jones

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