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Germany Bans Adidas from Selling Number 44 Shirt Due to Nazi SS Connotations

In response to controversy over the similarity of the number “4” on Adidas national shirts to the symbol used by Nazi paramilitary units, the German Football Association (DFB) has announced that they will work with their partner 11teamsports to create an alternative design for the number four that complies with UEFA rules. This decision was made after social media users began creating T-shirts with the number “44,” which resembled the Schutzstaffel logo.

Although currently not used by the German men’s or women’s teams, Adidas allowed customers to personalize jerseys with numbers and names. Images of jerseys with the number “44” were widely shared online, prompting Adidas to quickly block the option to customize jerseys with this number. An Adidas spokesperson emphasized that the company is opposed to xenophobia, anti-Semitism, violence, and hate in any form. As of Tuesday, the customization option for German team jerseys has been removed from Adidas’ websites, while it remains active for other nations’ kits.

The move to create an alternative design for the number four demonstrates a commitment by sports organizations and brands to be mindful of potential impact of designs and customization options. It is important that they respect values of inclusivity and respect in football.

By Samantha Jones

As a dedicated content writer at newsaca.com, I bring a unique blend of creativity and precision to my work. With a passion for storytelling and a keen eye for detail, I strive to craft engaging and informative articles that captivate our readers. From breaking news to thought-provoking features, I am committed to delivering content that resonates with our audience and keeps them coming back for more. Join me on this exciting journey as we explore the ever-evolving world of news and information together.

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