In Colorado, star football players such as Shedeur Sanders, Travis Hunter, and Shilo Sanders have successfully capitalized on their accomplishments by creating name, image, and likeness ventures. However, coach Deion Sanders believes that money should not be the main recruiting tool. He stated during a press conference that the Colorado Buffaloes are not an ATM and players should come to the team because they genuinely want to play football and receive an education, not to get rich. He emphasized that business matters will be handled on the back end but that the main focus should be on football and education.

Sanders discussed the team’s roster-building approach and the goal of addressing Colorado’s depth and line of scrimmage issues in the upcoming season and emphasized that they are not going to get into bidding wars to bring in talent. Despite the team’s struggles, the Sanders effect kept the program in the national spotlight. After the season ends, Sanders emphasized that his focus will be to attract players who genuinely want to join the program rather than trying to convince them financially. The program’s focus will be on building a strong and committed team for future seasons.

The Colorado Buffaloes will face Utah at Salt Lake City, Utah on Saturday afternoon at 3 p.m. ET.