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Chase enables advertisers to target specific customers based on their purchasing history.

In recent news, author Christopher Smith, who wrote the book ‘Privacy Pandemic’, discussed his personal experience with a cyberattack and the evolving threat of AI to cybersecurity on ‘Mornings with Maria’. He also highlighted the importance of protecting personal data in today’s digital age.

In other news, Chase bank has introduced a new media business called Chase Media Solutions, which uses data from its 80 million US customers to allow advertisers to target individuals based on their purchase history. This platform aims to connect brands with consumers’ interests and offer personalized promotions, providing customers with the opportunity to earn cash back with brands they love or are discovering for the first time.

Rich Muhlstock, president of Chase Media Solutions, emphasized the company’s unique selling points, including its deep understanding of consumer spending habits and the scale of insights gained from long-standing customer relationships. The platform allows businesses to target customers with personalized offers based on their purchase behavior, leading to a higher return on investment for advertising campaigns.

Initial pilot partners of Chase Media Solutions include Air Canada, Solo Stove, Blue Bottle Coffee and Whataburger. These companies have already seen success through 30-day campaigns by leveraging this innovative approach to targeted advertising that demonstrates the power of leveraging customer data to create more meaningful interactions between brands and consumers.

By Samantha Jones

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