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Growth Stabilizes with Asia Pacific Leading the Way

In February 2024, the travel industry experienced a 7% year-on-year increase, indicating stability after transitioning from double-digit growth. The Skift Travel Health Index stood at 107 for the month, showing positive momentum in the industry.

Asia Pacific led the way in growth levels, with a 13% increase compared to the previous year. This region has been on an upward trajectory since early 2023, with China reopening its borders for travel playing a significant role in boosting growth. While growth numbers are slightly decreasing compared to previous months, there is still strong performance in the Asia Pacific region.

Looking at the Skift Travel Health Index Score by Region, we see that Asia Pacific had the highest score in February 2024, followed by Europe, Latin America, the Middle East and Africa, and North America. The data shows a stabilization trend in the vacation rental sector, which experienced significant growth during the pandemic but is now showing signs of deceleration. Despite this, demand for vacation rentals remains above pre-pandemic levels.

Overall, despite some slight decline in growth numbers compared to previous months and regions like Europe showing a slower pace of recovery from COVID-19 pandemic impact on tourism; overall travel industry is showing signs of stability and continued growth across various regions.

By Samantha Jones

As a dedicated content writer at, I bring a unique blend of creativity and precision to my work. With a passion for storytelling and a keen eye for detail, I strive to craft engaging and informative articles that captivate our readers. From breaking news to thought-provoking features, I am committed to delivering content that resonates with our audience and keeps them coming back for more. Join me on this exciting journey as we explore the ever-evolving world of news and information together.

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