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Amazon Fresh stores, such as the one on Long Island, are no longer using ‘Just Walk Out’ technology

Amazon is making changes to its Amazon Fresh stores by removing the Just Walk Out technology, including at the Oceanside store, as part of a broader effort to renovate the grocery chain. This technology allowed customers to pay for items without waiting in line and receive receipts afterwards. Instead, smart carts will now be introduced, allowing customers to skip the checkout line while also being able to monitor their spending in real time.

The decision to remove Just Walk Out technology was first reported by The Information and is being implemented in 27 of the 44 Fresh grocery stores across the country, primarily in California, Illinois, Virginia, and Washington state. Beyond Amazon Fresh, Amazon also operates Amazon Go cashier-free convenience stores and owns Whole Foods, acquired in 2017. Despite previous disruptions predicted in the grocery sector following Amazon’s entry, the company has faced challenges in finding a successful formula.

In his 2023 shareholder letter, Amazon CEO Andy Jassy acknowledged the company’s ongoing efforts to make a more substantial impact on the physical grocery market. The redesign of Fresh stores in the past year revealed that customer feedback indicated a desire for receipts and savings as they shopped, which the new smart carts will now provide. The convenience of skipping the checkout line will still be available to customers with the new technology.

The Oceanside store, located at 3620 Long Beach Rd., is the sole Fresh supermarket in New York state and occupies a 47,300-square-foot space previously belonging to Waldbaum’s supermarket. Recent reopenings of Fresh stores in Los Angeles, California point to a selective approach in opening new stores and renovating existing ones. Just Walk Out technology will still be available in Amazon Go stores and certain smaller Amazon Fresh stores in the U.K., as well as to third-party retailers.

By Samantha Jones

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