Amazon has secured the exclusive rights to stream one National Football League playoff game next season on its Prime Video platform, a source familiar with the matter told CNN. The deal comes just over a month after NBCUniversal’s Peacock became the first-ever platform to exclusively livestream an NFL playoff game.
The January 13 matchup, a Wild Card game between the Kansas City Chiefs and the Miami Dolphins, made history as the most streamed event in US history, with more than 20 million viewers tuning in. Peacock also reported that it drove internet traffic to its largest ever usage on a single day.
Amazon did not win the rights to exclusively stream a playoff game from Peacock, but rather earned them by meeting certain performance benchmarks in their 2021 streaming deal with the NFL. This allowed Amazon to have exclusive rights to stream “Thursday Night Football” starting last season.
Earlier this month, Amazon reported a 24% year-over-year increase in total viewership of “Thursday Night Football” this season, citing Nielsen. The November 30 Seahawks-Cowboys game attracted 15.3 million viewers, becoming Prime Video’s most watched TNF game ever.
The move by Amazon comes after Tuesday’s announcement from Disney’s ESPN, Fox Corp., and Warner Bros Discovery that they would jointly launch a sports streaming platform. Warner Bros Discovery is also the parent company of CNN.