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Adobe, a US software firm, has announced that it will discontinue its China-tailored software bundle from the mainland market effective December 3. This decision was made after a business assessment, and while Adobe has affirmed its long-term commitment to local clients, it has stopped offering the China Photography Plan, which includes photo-editing apps such as Photoshop, Lightroom Classic, and Photoshop Express. The plan is currently sold through a partnership with e-commerce services provider Baozun.

Until June 1, customers can still purchase the annual plan for 888 yuan (approximately US$125) for up to five years through Adobe’s official online store on Alibaba Group Holding’s Tmall platform. However, the Tmall store will no longer accept new subscriptions to the plan.

Adobe has stated that it remains committed to serving Chinese customers through other plans offered under Creative Cloud, their software collection. These include graphic design, video editing, web development, and photography software offered via the web. Individual apps such as Photoshop are still available for users in China through Adobe’s business-oriented plans such as Teams and Enterprise, available through authorized resellers at different pricing.

The China Photography Plan was initially marketed as an option for both professional and amateur photographers and was introduced as the software giant’s first app solution for individual users in the country. Despite its popularity among users in China, Adobe has decided to discontinue this specific plan from the mainland market due to ongoing business assessments.

By Editor

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